La Baguetina Catalana

Old photography of Balmes street

La Baguetina Catalana is a family business, created to provide a service that did not exist for the citizens of Barcelona. This service is to make it possible for anyone to buy staples like bread, milk and pasta in a large and comfortable time at the same time they can have a coffee or a soda.

La Baguetina Catalana began operations in 1992 with the opening of its first location, located in Calle Balmes, 130 Barcelona. A local that still remains open and has become the flagship of the chain, because it is a local classic of the city with many years of continuous service.

With the success of its new form, the Catalan Baguetina initiated a process of expansion within the city of Barcelona, and although he is not finished, has achieved a network of 30 local zone and privileged emblematic of Barcelona. For example, one of the premises of the Catalan Baguetina is the Passeig de Gracia, one of the most prestigious in Europe, sharing the sidewalk with luxury firms like Loewe, Carolina Herrera, Armani, Chanel, Vinçon ...

Facade of a local  La Baguetina Catalana

One of the interests of the leadership of Baguetina The Catalan has always been linked to Barcelona and its citizens. Therefore, the logo of the company reflects the image of the towers of the Sagrada Familia, among others, the company adopted the white gorilla "Neu Floquet," the image par excellence of the city in his later years of life.

Also noteworthy was the major effort in recent times The Baguetina to become a reference in Barcelona and its citizens to see the brand as their own. To achieve this, there are actions aimed at promoting population and aimed at leisure. The Catalan Baguetina is a young, lively and eager to serve all those living, working or visiting the city. At this time, as new lines of marketing Baguetina The GO already being exploited successfully to achieve every day, our vocation: to be close to the public.

design:Hugo Galve for La Baguetina Catalana
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